Fix Missing Conversion Postbacks: S2S Tracking Guide
The High Cost of Data Loss in Performance Marketing When tracking breaks, campaigns fail. If a postback fails to fire…
Global Digital Media, Affiliate and Programmatic Events Calendar (2026-2027)
If you buy or sell traffic, run an affiliate program, or work in programmatic media, the back half of 2026…
Affiliate Summit West 2027 (26-28 Jan, Las Vegas): What to Know Before You Book
Affiliate Summit West 2027 runs 26-28 January 2027 at Caesars Forum in Las Vegas. ASW is the affiliate industry's traditional…
Affiliate World Asia 2026 (9-10 Dec, Bangkok): The Year-End Meetup for Performance Marketers
Affiliate World Asia 2026 takes place on 9-10 December 2026 at the Centara Grand and Bangkok Convention Centre, CentralWorld, Bangkok.…
DMEXCO 2026 (23-24 Sept, Cologne): What Digital Marketers and Affiliates Need to Know
DMEXCO 2026 runs on 23-24 September 2026 at Koelnmesse in Cologne, Germany. If you work anywhere near digital advertising, affiliate…
Detecting Fake Lead Submissions in CPL Campaigns
The Structural Vulnerability of Cost-Per-Lead Cost-Per-Lead (CPL) offers minimal friction for publishers, making it a prime target for pay-per-lead fraud.…
Detect Fake Lead Submissions in CPL Campaigns Before Payout
The Financial Mechanics of CPL Fraud If you manage CPL (Cost Per Lead) campaigns, lead fraud is not just an…
Audit CPA Networks for Click Injection Fraud Using CTIT Data
The Mechanics of Click Injection and Attribution Theft Click injection is a targeted form of mobile attribution fraud affecting Android…
The UGC Revolution: How Real People Are Powering Performance Marketing in 2025
The UGC Revolution: How Real People Are Powering Performance Marketing in 2025 Let’s face it—most people are tired of seeing…
WhatsApp Ads Rollout Goes Live: A New Era for Encrypted Messaging and Digital Media
WhatsApp Ads rollout : What It Means for Digital Media WhatsApp ads rollout inside its app, marking a significant shift in…